Holden, Louisiana - Chris Ferrara, President of Ferrara Fire Apparatus, Inc, announced today the launch of a totally redesigned website for one of the leading manufacturers of fire apparatus.

The website boasts a completely new look, added product and support information as well as a streamline layout.

"Not only does the look change, but we've also extensively re-organized and added helpful content to both the product and support sections", said Chris Ferrara, President & CEO.

The websites fresh design is a focal point of comprehensive information about the company and products. For instance, the renovated website provides a variety of information about Ferrara's extensive line of fire apparatus. Located under the "Apparatus" section is a detailed list of fire apparatus categorized by product type. Once the user selects a particular apparatus model such as a Pumper, Tanker or Aerial Device they can view details about how the apparatus is built, learn about features and benefits specific to the selected Ferrara product, and review some of Ferrara's long list of available options. Each topic in the sections contains a narrative and photograph describing the item under review.

The Ferrara chassis line has its own section where users can learn more about the innovative Inferno, Igniter and Ultra custom fire chassis.

Visitors to the site can also learn about the history of the company. An "Innovations" section showcases Ferrara's technology and design expertise. Special features range from compelling photos found under the "Ferrara in Action" section to a "Featured Fire Department", and a "News" section.

In addition to the company and product information, ferrarafire.com includes a "Customer Service" section where users can request product literature, learn about Ferrara's outstanding service and warranty policies, and submit an online inquiry about commercial chassis, custom chassis, trade-in's or used apparatus.

A "Links of Interest" section allows users to navigate to other vendor web sites. An online customer feedback form welcomes visitors to submit questions about Ferrara products

Ferrara Fire Apparatus, Inc., strongly encourages everyone to visit the site for the valuable perspective it offers about the company and complete fire apparatus line.

Ferrara Fire Apparatus, Inc. is a leading manufacturer of fire and rescue apparatus. Located in Holden, LA and founded by Chris Ferrara in 1982, Ferrara builds a complete line of fire apparatus including Aerial Ladders and Platforms, Custom and Commercial Pumpers and Rescues, Haz-Mat and Quick Attack vehicles as well as Ferrara's own custom fire chassis, the Inferno and the Igniter, with options such as IFS independent front suspension and heavy duty 4- wheel drive.